Luv-It Frozen Custard

  • 505 E. Oakey Blvd.
  • Las Vegas, NV, 89104
  • 702-384-6452


Ice Cream
Average cost
$15 or less
Payment types accepted
Main Hours
Monday: 1:00PM to 10:00PM
Tuesday: 1:00PM to 10:00PM
Wednesday: 1:00PM to 10:00PM
Thursday: 1:00PM to 10:00PM
Friday: 1:00PM to 11:00PM
Saturday: 1:00PM to 11:00PM
Sunday: 1:00PM to 10:00PM
Reservations Optional


America has long had a love affair with frozen custard -- essentially ice cream with egg in the mix -- and, indeed, many regions of this country have stands with fanatical devotees, from Virginia's Frozen Dairy Bar and St. Louis' Ted Drewes, to Luv-It, a local favorite that few tourists even visit, despite our extreme heat and its close proximity to the Strip.

All the flavors here are delicious. But the ne plus ultra at Luv-It is the Western Sundae, the stand's impeccable vanilla custard topped with a thin layer of hot fudge and several salted pecans. This dessert has the four major food groups -- sugar, starch, salt and grease.

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