Vegas.com Press Releases
VEGAS.com Selects kirshenbaum bond and partners west to Develop Integrated Communications Campaign
LAS VEGAS, NEVADA - November 11, 2002. The official Vegas travel Web site, VEGAS.com, announces the selection of kirshenbaum bond & partners west as agency of record to develop a $6.5 million integrated campaign that will initially include TV, print and online creative, as well as media planning and buying. Kbpwest will also implement a variety of guerrilla marketing campaigns and promotions for VEGAS.com in partnership with PJ Inc., VEGAS.com's public relations firm. Both firms were honored last year for creating the best campaigns in the travel industry by HSMAI, the Hotel Sales and Marketing Association International.
According to comScore Media Metrix, VEGAS.com ranks highest in page views among all city sites world-wide, and the third highest in page views per unique users among all e-commerce travel websites. VEGAS.com is part of The Greenspun Media Group, the largest combined publishing and real estate developer in Nevada. VEGAS.com represents the entire Strip and beyond, offering VIP access to the hottest entertainment tickets as well as great deals on Vegas travel including hotel, air, packages, tours, golf and information on activities, dining, spas, gaming and more. Nigel Carr, Managing Partner and General Manager of kbpwest said: "These are very smart people with a lot of energy and influence, and we're very excited about working together. Our travel and technology experience is extensive, with clients like Wyndham Hotels and Cisco, making this an ideal match for both companies."
Howard Lefkowitz, President of VEGAS.com added: "The kbp team impressed us with big ideas that meet the challenge of encapsulating all that VEGAS.com offers. The fun and passion we put into developing the site comes to life in the campaigns they are developing, and will add excitement for our partners and the city as a whole."
The campaign will launch in January with print ads and TV spots to run in Las Vegas, Las Vegas feeder markets and throughout the country.
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