Vegas.com Press Releases
NEW VEGAS.com TV CAMPAIGN REVEALS SECRETS OF THE VEGAS EXPERTS
LAS VEGAS -- March 11, 2008 - VEGAS.com, the largest city site in the world and winner of multiple national awards for its advertising campaigns, is set to launch new creative and a series of three 30-second spots for a $20 million national cable television ad campaign, "The Vegas Experts."
In "The Vegas Experts," actors playing VEGAS.com employees take center stage as they go about a regular day on the job, needing to know the ins and outs of everything in the city for Vegas visitors. They take their jobs very seriously even though they're in the middle of the hottest parties, backstage at the best shows and working with celebrities, clubs, hotels and more -- collecting information for the VEGAS.com customer who depends on them.
What looks like play to outsiders is shown as the serious business that it is to make every visitor's experience in the city what they want it to be. Celebrities featured in the spots include George Maloof, Carrot Top, Nathan Burton, The Blue Man Group and Louie Anderson, along with performers from Vegas shows Le Rêve, Jubilee, Chippendale's, Fantasy, Thunder from Down Under, X Burlesque and Gregory Popovich's Comedy Pet Theater who interact with VEGAS.com employees and play a role in making the hard-working VEGAS.com employee the hero for the city's tourists.
In "Hotels," Allyn Rachel plays a VEGAS.com employee tasked with the job of touring hotels. "Working for VEGAS.com is no party," she sighs, stepping into a sexy, crazy party in the Hugh Hefner Suite at the Palms filled with Playboy bunnies, showgirls, performing animals and celebrity cameos. "It's a thankless job, but I do it for you, so you know exactly where to stay."
The two additional spots are "Backstage," starring Barak Hardley as a VEGAS.com employee in the middle of the show Le Rêve at the Wynn Las Vegas and "Air-Hotel Package" set and shot at the nightclub Pure at Caesars Palace, starring Ginger Gonzaga.
"'The Vegas Experts' was a logical step following our previous campaigns," said Howard Lefkowitz, president of VEGAS.com. "This time we wanted to show just what it is we do for you -- the lengths VEGAS.com goes to for customers so that their trip to Vegas is the best it can be. Our initial Mr. V campaign showed the strings we pull for customers. We then set out to popularize the now-iconic red VEGAS.com arrow and to show it transporting people from their everyday lives to a Vegas fantasy scene. Now we're reinforcing our local expertise, contacts and ability to create an experience that only the true Vegas Experts can deliver."
Prior VEGAS.com campaigns were honored with a 2006 TIA Odyssey Award for Best Domestic Advertising Campaign and multiple HSMAI Adrian Awards.
VEGAS.com called on Vegas-based Stella Productions to write and produce the new TV campaign, directed by Bob Rice of Wild Plum and led by Executive Creative Director Philip Nobert and Creative Director Doug Hentges.
"It isn't everyday you get to do all the things you set out to do with a commercial," said Nobert. Stella Owner and Executive Producer Ed Winfield added, "It speaks highly of the collaborative nature of our relationship with Vegas.com. It was tremendous!"
VEGAS.com is the largest city destination travel website in the world with extensive, constantly updated information and a full range of travel products including hotel rooms, air-hotel packages, show tickets, tours and golf. A state-of-the-art contact center provides customer support, expert information and sales 24 hours a day, 7 days a week, 365 days a year to complement the information on www.VEGAS.com and www.espanol.Vegas.com. VEGAS.com, through its Casino Travel & Tours unit, operates retail and concierge desks at more than 70 locations including the Palms, Paris, Harrah's, Bally's, Mandalay Bay, Excalibur, New York-New York, Luxor and more. The company also offers a variety of excursions including city tours, the Hoover Dam and the Grand Canyon. VEGAS.com is a member of the Greenspun Family of Companies, privately owned and operating in Southern Nevada for more than 60 years.