Vegas.com Press Releases
AOL® LATINO AND VEGAS.COM PARTNER TO PRESENT NEW DESTINATION FOR LAS VEGAS TRAVELERS
Dulles, VA -- October 25, 2004 -- AOL® Latino and VEGAS.com today announced the launch of a new travel hub to provide Spanish-speaking consumers with the latest information and booking tools for those wishing to visit Las Vegas, one of the nation's top travel destinations.
Under the agreement, VEGAS.com is serving as the premier provider of Spanish-language travel content and e-commerce services related to Vegas. AOL Latino and VEGAS.com will work together to create special Spanish-language Vegas promotions and content on the co-branded site, which is accessible through AOL Keyword: Vegas Viajes or at http://aol-latino.vegas.com .
"We are excited to work with VEGAS.com as a new advertising partner to provide the most comprehensive and unparalleled Vegas travel and entertainment information available on the Web to our Spanish speaking members," says Peter Blacker vice president of International and Multicultural AOL Media Networks.
Las Vegas is the top domestic city visited by Hispanics residing in the U.S., according to Scarborough Research, and travel
is the largest category of online spending among the Hispanic population in the U.S. (source: comScore/Media Metrics). And,
as also reported by comScore, Hispanics are heading to travel Web sites at a 7% growth rate, outpacing the 4% figure for the
overall U.S. market.
In addition to the new hub, special promotions will be offered to AOL Latino members throughout the year. The first of these specials highlights Mexico's Independence Day celebration in Las Vegas and the chance to see Alejandro Fernandez in concert.
VEGAS.com and its Spanish-language site, http://www.espanol.vegas.com , won one of only 11 Odyssey Awards presented in 2004 from the Travel Industry Association (TIA). The sites also won an EpPY Award in April, joining CNN, the Washington Post and The Wall Street Journal, for the best Internet shopping site. VEGAS.com en Espanol launched in September 2003 as the first-full service U.S. travel destination site in Spanish. The entire travel service ? from the online booking engine to a staff of Spanish-speaking customer support travel specialists ? is provided in Spanish, so that customers can browse extensive content and information to research, plan and book their trips to the top destination visited by U.S. Hispanics.About www.VEGAS.com
VEGAS.com is the most comprehensive website for the most entertaining city in the world: Vegas. Ranked as the world's No. 1 city travel site by comScore Media Metrix, and one of the world's top 50 travel sites by Alexa, VEGAS.com features nearly all of the city's hotels, shows, restaurants, tours and golf courses in one place. Book online at www.vegas.com or espanol.vegas.com, call 1-800-851-1703 or 1-888-719-4040 in Spanish, or visit one of more than a dozen retail locations at major hotels including the MGM Grand, Mandalay Bay, Paris, Bally's, the Palms and the Stardust. VEGAS.com is the key to finding, planning and reserving at spas, restaurants, entertainment and strip clubs, casinos, attractions nightclubs and events and provides up-to-date and extensive information that enables visitors to effectively plan their entire trip. Located in Henderson, Nevada, VEGAS.com was launched in 1998 and is owned by the Greenspun Family, who has significant interests in the media, communication, real estate and gaming industries. In addition, the family is partners with Cox Communications of Las Vegas and Landmark Communications in a 24-hour local, all-news cable channel.
About AOL® Latino