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Roll of the Dice? Vegas Seeks Homemade Ads

 

Roll of the Dice? Vegas Seeks Homemade Ads

Brandweek
May 2, 2007

By Mike Beirne

 

CHICAGO -- Vegas.com is the latest to jump on the consumer-generated advertising bandwagon with a contest offering Joe Consumer a chance to direct a national TV spot.

Starting May 4, budding talent can upload a 30- to 60-second video spot to CineVegas.com/vegas.com with their depiction of what that next commercial should be for the Sin City travel Web site. There is a warning however. "While nudity may be a core competency of Sin City, it won't get you a spot as a finalist here," states a Vegas.com press release.

"We've won a number of national awards for our advertising and campaigns, but that doesn't mean we've cornered the market on great ideas about Vegas," said Howard Lefkowitz, Vegas.com president.

A panel of celebrities, Vegas honchos and affiliates of the CineVegas Film Festival, which highlights offerings from up-and-coming talent as well as veterans, will select five entries. Those finalists will be flown to the CineVegas Film Festival at the Palms Hotel and Casino on June 6-16. The winner will be chosen and receive $5,000 and the opportunity to direct their ad. The deadline for submissions is May 25.

Vegas.com also is on the cover of the Sky Mall catalog for spring 2007 that is distributed on US Airways. Inside are details for the "Vegas Important Person Sweepstakes" which consumers can enter by logging onto skymall.com. The catalog also flags the Vegas.com mini sign, branded T-shirt and limited availability for the Palms Fantasy Suite which starts at about $2,000 a night.