Palms Place Hotel and Spa owner George Maloof believes that much of his new luxury high rise's appeal actually boils down to three things: Location. Location. Location.
The non-gaming, non-smoking, multimillion-dollar property has easy access to the hip and diverse lifestyle of the Palms Resort and Casino while offering the exclusive atmosphere of a boutique hotel. Like the original celebrity-driven Palms tower and the playful Fantasy tower, the most recent addition to the Palms campus is set back from Flamingo Road and just a hop, skip and a jump from the Las Vegas Strip.
In other words, if one were to think of Las Vegas as a football field, Palms Place would be located on the 50 yard line. "Everything is in front of us -- The Strip, the Spring Mountains," Maloof said. "The views here are just spectacular."
Along with 599 units ranging from studio and one-bedroom suites to penthouses, available for purchase or to rent, Palms Place features the lavish Drift Spa, which is home to the city's first Hammam, a co-ed Turkish bath.
The property also includes the famed LA Sunset Tan, a full service salon by renowned color specialist Michael Boychuck, a fitness center complete with movement studio and a stunning lobby bar Rojo Lounge. Celebrity chef Kerry Simon's Simon Restaurant and Lounge overlooks the pool at Palms Place through floor-to-ceiling windows and even offers poolside dining.
Since the hotel's February 2008 opening, Palms Place has already attracted a slew of celebrity buyers. Blonde bombshell Jessica Simpson was the first to close on a suite, and like many of the other buyers -- whose names have yet to be made public -- she bought the unit sight unseen.
The 47-story glass Palms Place tower, encircled by LED sticks and a shimmering lighting system, was built by architect Jon Jerde, while the overall edgy and elegant look of the hotel comes from the Toronto-based design firm Yabu Pushelberg. The design incorporates high-tech gadgetry, hand-crafted pieces of artwork and fine materials like honed slate flooring, marble surfaces and wood accents. The ceiling in the Rojo Lounge even incorporates a strip of gold.
In designing Palms Place, Yabu Pushelberg and partner Glenn Pushelberg aspired to create a look that reflects the hip, youthful aura of the Palms. "The Palms is about feeling sexy, but in a subtle way," said Pushelberg. "It's not all tits and ass everywhere -- that the patrons can bring."
All the rooms at Palms Place are fully furnished and boast incredible views of Las Vegas. The studios measure 600 square feet and include hardwood and marble flooring, 9-foot ceilings, two flat screen televisions, a fully stocked state-of-the-art kitchen, plenty of closet space, king-sized bed and queen sleeper sofa.
At 1,200 square feet, the one-bedroom suites include all the luxuries of the studio, plus a fireplace, living room, guest bathroom and laundry closet with a stackable washer and dryer. Set against floor-to-ceiling windows, a custom-made jetted bathtub provides the perfect vantage point for all of Las Vegas.
Guests at Palms Place have access to 24-hour room service, covered valet parking and doorman service, a business center and all the traditional hotel amenities. The property has convenient access to all the offerings of the Palms Hotel and Casino -- like the Moon Nightclub and Playboy Club, Pearl Concert Theater, Fantasy Suites, nightclubs, restaurants, movie theaters and 95,000-square-foot casino -- via an elevated, enclosed moving walkway called the Skytube.
"We try to create things that people talk about that they are fascinated with, and develop and create its own identity" Maloof said. "We will always keep everything fresh and new. That's what's great about Las Vegas and the Palms, the brand is always able to stay fresh."
