VEGAS.com Commercial Contest
Winner Chosen For Direct The Next VEGAS.commercial Contest
The five finalists were flown in from different parts of the country to present their VEGAS.com commercial on Thursday, June 14th to a panel, which included celebrity judge Dennis Hopper; performers Gordie Brown, Brent Barrett and Nathan Burton; CineVegas executives and VEGAS.com honchos. Prior to the red carpet event, the five finalists enjoyed dinner with the judges, who all took the time to offer their expert film industry insight and advice.
Chosen for his entry entitled "The All Nighter," Brian Lazzaro was awarded a cash prize of $5,000 and will soon act as the director of the next national VEGAS.com TV spot. The winning commercial begins in California, where a man walks down the street carrying a pole and a cocktail. People on the street gawk and stare. A beautiful woman walks towards him and he approaches her. He plants the pole on the sidewalk and through his body language; he encourages the woman to dance for him. When she shoots him down, the VEGAS.com arrow appears on screen with the tagline "Increase your odds."
"We were impressed with the level of professionalism and creativity from the entries we received," said Howard Lefkowitz, VEGAS.com president. "Many companies who have run contests to solicit ideas from the public have been unsatisfied with the results. By teaming up with CineVegas, we reached an extremely talented pool of contestants. We have CineVegas to thank for the quality of the submissions."
"We all share a passion for the city of Las Vegas and seeing it portrayed through another creative lens," said Mike Plante, associate director of programming for CineVegas. "And this is a great way to give aspiring filmmakers a leg up in the world of professional creative development."
The Direct The Next VEGAS.Commercial Contest marks the first time VEGAS.com has turned to user-generated content for advertising ideas. VEGAS.com has received accolades and numerous awards for its advertising campaigns from some of the industry's most prestigious organizations. Most recently, Hospitality Sales and Marketing Association International (HSMAI) presented VEGAS.com with the 2007 Best Advertising Series Award. Past awards include the Travel Industry Association's Odyssey Award for Best Advertising in 2004 and 2006.