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Winner Chosen For Direct The Next VEGAS.commercial Contest

LAS VEGAS, NEVADA -- June 18, 2007…We have a winner! VEGAS.com, in collaboration with the CineVegas Film Festival, has declared Brian Lazzaro of Venice, California the winner of the first Direct The Next VEGAS.Commercial Contest. The announcement was made at an official CineVegas party, packed with film industry insiders, celebrities and media. The festivities took place at Planet Hollywood's Extra Lounge which was transformed for the evening into the "VEGAS.com Lounge."

The five finalists were flown in from different parts of the country to present their VEGAS.com commercial on Thursday, June 14th to a panel, which included celebrity judge Dennis Hopper; performers Gordie Brown, Brent Barrett and Nathan Burton; CineVegas executives and VEGAS.com honchos. Prior to the red carpet event, the five finalists enjoyed dinner with the judges, who all took the time to offer their expert film industry insight and advice.

Chosen for his entry entitled "The All Nighter," Brian Lazzaro was awarded a cash prize of $5,000 and will soon act as the director of the next national VEGAS.com TV spot. The winning commercial begins in California, where a man walks down the street carrying a pole and a cocktail. People on the street gawk and stare. A beautiful woman walks towards him and he approaches her. He plants the pole on the sidewalk and through his body language; he encourages the woman to dance for him. When she shoots him down, the VEGAS.com arrow appears on screen with the tagline "Increase your odds." Click here to view "The All Nighter" on the CineVegas website.

"We were impressed with the level of professionalism and creativity from the entries we received," said Howard Lefkowitz, VEGAS.com president. "Many companies who have run contests to solicit ideas from the public have been unsatisfied with the results. By teaming up with CineVegas, we reached an extremely talented pool of contestants. We have CineVegas to thank for the quality of the submissions."

"We all share a passion for the city of Las Vegas and seeing it portrayed through another creative lens," said Mike Plante, associate director of programming for CineVegas. "And this is a great way to give aspiring filmmakers a leg up in the world of professional creative development."

The Direct The Next VEGAS.Commercial Contest marks the first time VEGAS.com has turned to user-generated content for advertising ideas. VEGAS.com has received accolades and numerous awards for its advertising campaigns from some of the industry's most prestigious organizations. Most recently, Hospitality Sales and Marketing Association International (HSMAI) presented VEGAS.com with the 2007 Best Advertising Series Award. Past awards include the Travel Industry Association's Odyssey Award for Best Advertising in 2004 and 2006.

About www.VEGAS.com
VEGAS.com is the largest city destination travel website in the world with extensive, constantly updated information and a full range of travel products including hotel rooms, air-hotel packages, show tickets, tours and golf. A state-of-the-art contact center provides customer support, expert information and sales 24 hours a day, 7 days a week, 365 days a year to complement the information on www.VEGAS.com and www.espanol.Vegas.com. VEGAS.com, through its Casino Travel & Tours unit, operates retail and concierge desks at more than 50 locations including the Palms, Paris, MGM Grand, Bally's, Mandalay Bay, Excalibur, New York-New York, Luxor and more. The company also offers a variety of excursions including city tours, the Hoover Dam and the Grand Canyon. VEGAS.com is a member of the Greenspun Family of Companies, privately owned and operating in Southern Nevada for more than 60 years.

About CineVegas
The 9th Annual CineVegas Film Festival was held June 6-16, 2007 at the Palms Casino Resort in Las Vegas, highlighting the most exciting offerings from up and coming filmmakers and visionary veterans. Sponsored by the Palms Casino Resort, the Greenspun Media Group, Vegas.com and Condé Nast Traveler, the festival will combines the glamour and energy of world premiere films and the intensity of in-depth celebrity tributes set against the backdrop of Sin City. Robin Greenspun serves as the festival's President, Trevor Groth serves as Artistic Director and Dennis Hopper serves as the Chairman of the Creative Advisory Board. For complete program details and additional festival information, please call 1-888-8VEGAS8 or visit www.cinevegas.com.

 

Contacts:
For VEGAS.com: Pamela Johnston/Amanda Deveaux
PJ Inc. (212) 629-8445
Pamela@pjinc.net / Amanda@pjinc.net

For CineVegas: Terri Maruca/ Kelly Frey
Kirvin Doak Communications (702) 737-3100
tmaruca@kirvindoak.com / kfrey@kirvindoak.com

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