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Direct the Next VEGAS.commercial Contest: CineVegas and VEGAS.com Seek Creative Genius

LAS VEGAS, NEVADA –April 30, 2007...VEGAS.com and the CineVegas Film Festival have announced a contest to find the creative genius who will help create the next series of VEGAS.com national television commercials. The winner will have the opportunity to direct a national TV spot and will also receive a cash prize of $5,000. The top five contestants will be flown to Las Vegas to attend the 2007 CineVegas Film Festival (June 6-16 at the Palms Hotel and Casino inside the Brenden Theatres), where a winner will be chosen by a special judging panel consisting of celebrities, CineVegas executives and VEGAS.com honchos, winners of the TIA Odyssey Award for Best Advertising and HSMAI awards for Advertising Excellence.

“We’re opening our creative process to emerging talent, to showcase their creativity and win the chance to direct a national television commercial,” said Mike Plante, associate director of programming for CineVegas. “The CineVegas Film Festival is a perfect backdrop for budding artists, filmmakers, and creative talent.”

“We’ve won a number of national awards for our advertising and campaigns, but that doesn’t mean we’ve cornered the market on great ideas about Vegas,” said Howard Lefkowitz, VEGAS.com president. “We’re proud to work with CineVegas to provide this breakthrough opportunity to direct a spot in our next national campaign.” 

How to Enter:
Create a 30- to 60-second video spot depicting your vision for the next VEGAS.com commercial.  Act it out in a one-man show or enlist the help of your friends. Starting on May 4^th, 2007, submissions may be uploaded to www.cinevegas.com/vegascom/.  All submissions must be received no later than May 25^th, 2007.  The submissions will be reviewed and narrowed down to five finalists. The directors will be flown to Vegas for the 2007 CineVegas Festival and to be on-hand as a winner is chosen. The winner will receive $5,000 and the chance to direct a national commercial for VEGAS.com. While nudity may be a core competency of Sin City, it won’t get you a spot as a finalist here. Visit www.cinevegas.com/vegascom/ for a list of official entry rules.

About www.VEGAS.com
VEGAS.com is the largest city destination travel website in the world with extensive, constantly updated information and a full range of travel products including hotel rooms, air-hotel packages, show tickets, tours and golf. A state-of-the-art contact center provides customer support, expert information and sales 24 hours a day, 7 days a week, 365 days a year to complement the information on www.VEGAS.com and www.espanol.Vegas.com. VEGAS.com, through its Casino Travel & Tours unit, operates retail and concierge desks at more than 50 locations including the Palms, Paris, MGM Grand, Bally’s, Mandalay Bay, Excalibur, New York-New York, Luxor and more. The company also offers a variety of excursions including city tours, the Hoover Dam and the Grand Canyon. VEGAS.com is a member of the Greenspun Family of Companies, privately owned and operating in Southern Nevada for more than 60 years.

About CineVegas
The 9th Annual CineVegas Film Festival will be held June 6-16, 2007 at the Palms Casino Resort in Las Vegas, highlighting the most exciting offerings from up and coming filmmakers and visionary veterans. Sponsored by the Palms Casino Resort, the Greenspun Media Group, VEGAS.com and Condé Nast Traveler, the 2007 festival will combine the glamour and energy of world premiere films and the intensity of in-depth celebrity tributes set against the backdrop of Sin City. Robin Greenspun serves as the festival’s President and Dennis Hopper serves as the Chairman of the Creative Advisory Board. For complete program details and to purchase passes, please call 1-888-8VEGAS8 or visit www.cinevegas.com

Contact: Pamela Johnston
212-629-8445
pamela@pjinc.net

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