About Us

Vegas.com Press Releases

General Motors To Open “The Drive” Automotive Attraction

Unique, Hands-On Driving Facility will Offer Performance and Off-Road Thrills

LAS VEGAS -- On April 10, with tons of dirt and a dose of speed, the corner of Paradise Road and Sahara Avenue will be transformed when General Motors officially opens the doors of "The Drive."  The unique, hands-on driving facility will offer a driving experience that is the first of its kind within the United States.

"The Drive" will feature two professionally-designed driving courses, including a high-performance loop and an off-road adventure with two trails over a dirt terrain.  Located at the Sahara Hotel & Casino and just steps from The Strip, "The Drive" is situated on 11 acres leased by GM from the hotel.  For the duration of the project, GM will also be a marketing and advertising partner of the Las Vegas Monorail Company, and will have the only brand presence at the monorail station at the Sahara Hotel & Casino, currently the most northern point of the Las Vegas Monorail system.  General Motors has also teamed up with VEGAS.com to be the exclusive ticketing source for The Drive.

"'The Drive' represents a significant marketing opportunity  for General Motors, allowing us to showcase our products in a unique fashion that will provide a fun-filled time for the millions of people who live in or visit Las Vegas," said Steve Tihanyi, general director, marketing and entertainment alliances for General Motors.  "This platform elevates the driving experience, without pressure to buy, to another level that has never been presented within the U.S."

"The Drive's" Performance course will feature a half-mile paved route with jogs and turns complete with chicanes to enjoy both the speed and handling control of pure sports car driving thrills.  The Off-Road course will be situated in the middle of the oval Performance course and can be reached via a walking bridge.

The Off-Road course encompasses two adventure trails to test out HUMMER vehicles, or GM's powerful full-size SUVs and trucks.  The main trail (for HUMMERs) features a 15-foot mountain to traverse, intensely sloped banks, v-ditches, giant moguls and aggressive obstacles to climb.  A secondary trail (for trucks and SUVs) presents slighter- sloped banks, a dirt hill, moguls and obstacles.

"The addition of 'The Drive' is proof that the monorail is rapidly becoming an icon level attraction of the most-visited city in the world," said Curtis Myles III, president and CEO of the Las Vegas Monorail Company.  "We look forward to the marketing partnership with General Motors as it embarks on this journey."

Upon opening, the vehicle mix offered at "The Drive" will include 13 different products from six GM divisions (Cadillac, Chevrolet, GMC, HUMMER, Pontiac and Saab).  As new products become available, the vehicle offerings at "The Drive" will be refreshed and expanded to also include Buick and Saturn vehicles.

Initial vehicle choices to be unleashed on the Performance course will include: the Chevy Corvette coupe and convertible; Pontiac GTO, Cadillac CTS-V; Pontiac Solstice roadster; Cadillac STS-V; Saab 9-3 convertible; and Chevy SSR.

Ignition keys to the rugged yet refined HUMMER H2, HUMMER H2 SUT and mid-size HUMMER H3 will be available to consumers who want to navigate the main trail of the Off-Road course. On the second trail GM will feature the 2007 Cadillac Escalade, 2006 Chevy Silverado Diesel and the 2007 Chevy Tahoe.  Select vehicles will be E85 FlexFuel- compatible.

"Guests of the Sahara Hotel can get behind the wheel of a true sports car, or enjoy the thrill of an off-road experience in complete safety, and all of this is right outside our doors," said John F. Morocco, director of operations for the Sahara Hotel & Casino Las Vegas.  "The partnership with General Motors and the Monorail offers our guests a world-class attraction unlike any other on The Strip."

"The Drive" will be open from 10:00 a.m. to 6:00 p.m. seven days a week, including holidays.  Hours are subject to change due to daylight and/or special events.

A single driver ticket will cost $10 and entitles the bearer to one of the following:

  • Two experiences on the Performance course (four laps), or
  • Two experiences on the Off-Road course (two laps), or
  • One experience on the Performance course (two laps) plus one experience on the Off-Road course (one lap).

Drivers who want more than two experiences will be required to purchase an additional ticket.  Passengers may accompany a driver at no cost.  For those wanting to watch, "The Drive" will feature special viewing locations to capture pictures and witness drivers experiencing the courses offered.

All drivers must be 18 years of age or older, present a valid driver's license, sign a safety waiver, and pass a breathalyzer test (zero tolerance).  A professional driver will sit in the passenger seat with all drivers on the Performance and Off-Road courses to receive the optimum and safest experience at "The Drive."

Driver tickets may be purchased at "The Drive," or online in advance at VEGAS.com or LasVegas.com.  Advance Driver tickets may also be purchased at any of VEGAS.com's 26 concierge and retail locations at many of the most popular hotels on The Strip, including (but not limited to) the MGM Grand, Mandalay Bay, Luxor, Paris, Bally's, the Palms and the Stardust.

For more information on "The Drive," call (866) 244-0095, or visit thedrivevegas.com.

About General Motors Corp.:
General Motors Corp. (NYSE: GM), the world's largest automaker, has been the global industry sales leader for 75 years. Founded in 1908, GM today employs about 327,000 people around the world.  With global headquarters in Detroit, GM manufactures its cars and trucks in 33 countries.  In 2005, 9.17 millionGMcars and trucks were sold globally under the following brands:  Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, HUMMER, Opel, Pontiac, Saab, Saturn and Vauxhall.  GM operates one of the world's leading finance companies, GMAC Financial Services, which offers automotive, residential and commercial financing and insurance. GM's OnStar subsidiary is the industry leader in vehicle safety, security and information services.  More information on GM can be found at www.gm.com.

About Las Vegas Monorail:
The Las Vegas Monorail is privately funded and operated, using no tax dollars for its construction or operations.  It connects eight major resorts, linking more than 25,000 hotel rooms and about 4.4 million square feet of meeting and convention space, including one of the world's largest convention centers.  The 4-mile route stops at the following seven stations: MGM Grand; Bally's/Paris; Flamingo/Caesars Palace; Harrah's/Imperial Palace; Las Vegas Convention Center; Las Vegas Hilton; and the Sahara.  The $650 million transportation system runs along the Las Vegas resort corridor, traveling at a top speed of 50 mph.  Up to nine trains consisting of four cars each run on a single rail that rises 20 feet high in most areas, its highest point reaching 70 feet above the Las Vegas Convention Center.  The system is electric and has improved transit along The Strip without impacting air quality.  Each year, it will take more than 4.4 million automobile trips off the major roadways and reduce carbon monoxide by 135 tons.  The monorail operates Friday through Sunday from 7 a.m. to 3 a.m. and Monday through Thursday from 7 a.m. to 2 a.m.  For more ticketing options, call (702) 699-8200 or visit www.lvmonorail.com.

About Sahara Hotel & Casino:
Sahara Hotel & Casino, home of the NASCAR Entertainment Center, opened on the Las Vegas Strip in 1952.  This world-class hotel has 1,720 rooms and suites, five restaurants including the House of Lords fine dining and Pacos Bar & Grill, shops, spa, and a memorial to Dale Earnhardt in the NASCAR Cafe.  The resort features a new, variety show "Buck Wild!" in the Sahara Theater plus musical concerts by "THE PLATTERS, Cornell Gunter's COASTERS and Beary Hobb's DRIFTERS" followed by comedy/magic late shows starring "Amazing Johnathan" in the 550-seat Congo Room.  Sahara's "SPEED -- The Ride" roller coaster and the world famous Casbar Theatre Lounge have both been awarded "Best of Las Vegas" honors by the Las Vegas Review-Journal.  For hotel reservations, call (888) 696-2121.

About www.VEGAS.com
VEGAS.com is the largest city destination travel website in the world with extensive, constantly updated information and a full range of travel products including hotel rooms, air-hotel packages, show tickets, tours and golf. A state-of-the-art contact center provides customer support, expert information and sales 24 hours a day, 7 days a week, 365 days a year to complement the information on www.VEGAS.com and www.espanol.Vegas.com. VEGAS.com through its Casino Travel & Tours unit operates retail and concierge desks at more than 30 locations including the Palms, Paris, MGM Grand, Bally's, Mandalay Bay, Excalibur, New York-New York, Luxor and more. The company also offers city tours, limousine service, and a variety of tours including the Hoover Dam and the Grand Canyon. VEGAS.com is a member of the Greenspun Family of Companies, a privately owned company operating in Southern Nevada for more than 60 years.

# # #

Contacts:

Christie Conti, for General Motors
(805) 373-9527 or (818) 292-3500
christie.conti@gmrworks.com        

Ryndee Carney, for General Motors  
(313) 667-7627
ryndee.carney@gm.com

Ron Garrett, for Sahara Hotel & Casino
(702) 737-2525
rgarrett@saharavegas.com                                                                    

Ingrid Reismamn, for Las Vegas Monorail
(702) 699-8200 
ingrid@lvmonorail.com

Pamela Johnston, for VEGAS.com
(212) 629-8445
pamela@pjinc.net

Media Notes:
For digital artwork, logo or more press materials related to "The Drive," please visit www.media.gm.com, or contact one of the above media contacts.  Select press materials are also available in Spanish, Chinese and Korean.

Back to Press Releases