Vegas.com Press Releases
VEGAS.com's New Campaign Launches on ESPN Slam Dunk Championships
(LAS VEGAS, April 2, 2008) -- The new $20 million advertising campaign from VEGAS.com launches on April 3 during ESPN's College Slam Dunk and 3-Point Championships airing from 9-11 p.m. ET (6-8 p.m. PT) on ESPN and ESPNHD. All three spots from "The Vegas Experts" campaign will be shown, highlighting top celebrities and locations from the city including The Palms, Le Rêve at The Wynn and Pure at Caesars Palace.
The campaign features Vegas celebrities as a backdrop in the daily routine of VEGAS.com employees, who obviously hang out at all the right places. Celebrities featured in the spots include George Maloof, Carrot Top, Nathan Burton, The Blue Man Group and Louie Anderson, along with performers from Vegas shows Le Rêve, Jubilee, Chippendale's, Fantasy, Thunder from Down Under, X Burlesque and Gregory Popovich's Comedy Pet Theater.
The campaign is geared toward increasing tourism to Las Vegas while reinforcing VEGAS.com's expertise. In the spots, the VEGAS.com employees are unfazed by Blue Men bothering them in an elevator, blasé about the amazing sights and sounds backstage at Le Rêve, and smooth participants in raging parties at Pure and the Palms, all for the sake of their jobs. It's just another day at the office, Vegas style.
VEGAS.com teamed with their DRTV Agency, Boston based Advanced Results Marketing (ARM), a division of Mercury Media Holdings, and Chicago based Intersport, which produces the ESPN College Slam Dunk and 3-Point Championships, to develop a sponsorship and program integration for one of college basketball's signature events. VEGAS.com will debut the three spots during the two hour program and present a championship belt to the 2008 VEGAS.com College Slam Dunk Champion.
"We're psyched to have sports fans be the first to see our new TV campaign during the Slam Dunk and 3-Point Championships, one of the most exciting events leading up to the NCAA championship game," said Howard Lefkowitz, president of VEGAS.com.
This is the second year ARM and Intersport have teamed up to provide VEGAS.com with this unique branding opportunity. Intersport annually brings together college basketball's top 3-point shooters and slam dunk artists for The College Slam Dunk & 3-Point Championships. A cornerstone of ESPN's college basketball programming, the event will celebrate its 20th anniversary in 2008.
VEGAS.com is the largest city destination travel website in the world with extensive, constantly updated information and a full range of travel products including hotel rooms, air-hotel packages, show tickets, tours and golf. A state-of-the-art contact center provides customer support, expert information and sales 24 hours a day, 7 days a week, 365 days a year to complement the information on www.VEGAS.com and www.espanol.Vegas.com. VEGAS.com, through its Casino Travel & Tours unit, operates retail and concierge desks at more than 70 locations including the Palms, Paris, Harrah's, Bally's, Mandalay Bay, Excalibur, New York-New York, Luxor and more. The company also offers a variety of excursions including city tours, the Hoover Dam and the Grand Canyon. VEGAS.com is a member of the Greenspun Family of Companies, privately owned and operating in Southern Nevada for more than 60 years.
About Mercury Media Holdings
Specializing in media buying for long-form and short-form advertising, Mercury Media Holdings offers in-depth marketing management, personalized service and near real-time sales analysis to a prestigious list of clients. The company headquartered in New York has offices in Santa Monica, Boston and Phoenix. For more information, please visit www.mercurymedia.com or www.armdr.com.
For more than 20 years, Intersport has been recognized as an Emmy Award-winning creator, producer and distributor of original sports and entertainment programming as well as an industry leader in event marketing and corporate hospitality. The Intersport Media Group is one of the largest independent producers in the U.S. through the distribution of sports and entertainment content across all media platforms, including the company's CelebTV.com online entertainment channel. The Intersport Event Marketing Group designs and executes national event marketing initiatives, including mobile marketing tours at professional, collegiate and youth sporting events as well as major event corporate hospitality programs. Intersport is headquartered in Chicago with offices in New York City and Los Angeles. For more information, please visit www.intersportnet.com or www.celebtv.com.