Vegas.com Press Releases
Las Vegas Monorail Extends Partnership with VEGAS.com
Marketing, Promotional Agreement Extended to 2007
Las Vegas, Nev.(AUGUST 22, 2006) -- The Las Vegas Monorail and VEGAS.com, the world's largest destination city site, announced that they have extended their partnership through 2007.
Building on the success of the initial agreement which was forged in March 2006, the two companies have agreed to continue their joint programs. VEGAS.com will continue to staff booths located at each of the seven Monorail stations to sell Monorail tickets and provide information, as well as at a booth being constructed at the Las Vegas Convention Center.
"We are proud to continue our association with the Las Vegas Monorail Company and bring additional value to the Monorail and its partners," said Howard Lefkowitz, president of VEGAS.com. "We're committed to enhancing the experience of visitors to Las Vegas and believe our relationship with the Las Vegas Monorail provides an excellent means for our customers to learn how efficient and easy it is to get up and down the Strip using the Las Vegas Monorail."
The Las Vegas Monorail Company has seen increases in year-over-year revenue and is currently in the process of implementing a number of marketing initiatives designed to increase awareness of the Monorail, including the extension of the partnership with VEGAS.com.
VEGAS.com will continue to promote the Las Vegas Monorail via its multimillion-dollar award-winning national advertising campaign, and the two companies are planning joint marketing and promotional ideas both in and out of the Las Vegas market. In addition, VEGAS.com will be selling monorail tickets at the more than 30 retail and concierge desk locations the company operates throughout Southern Nevada and Southern California.
"VEGAS.com is a great partner with strong technology and marketing services," said Curtis Myles III, president and CEO of the Las Vegas Monorail Company. "They have developed programs and utilized their technology to support our initiatives as well as those of a number of our partners. We look forward to continuing and growing our relationship with VEGAS.com through 2007."
ABOUT THE LAS VEGAS MONORAIL
The Las Vegas Monorail is an easy and convenient way to travel the world-famous Las Vegas Strip. It connects riders to the city's world-class restaurants, shows, shops, clubs, hotels and casinos. Riders can travel the entire distance of the legendary Las Vegas Strip in less than 15 minutes in a safe, comfortable and clean environment. Currently, the Monorail has seven stations, located at MGM Grand, Bally's/Paris Las Vegas, Flamingo/Caesars Palace, Harrah's/Imperial Palace, Las Vegas Convention Center, Las Vegas Hilton and the Sahara.
The Monorail also provides stress-free access to the more than 4.4 million square feet of space at one of the world's largest meeting facilities, the Las Vegas Convention Center. Sprint Central at the Las Vegas Convention Center features a one-of-a-kind free wireless tech lounge keeping business travelers connected to their offices and homes, as well as technologically superior conference and meeting facilities. Immersive themed environments, such as the Monster Energy train and General Motors' "The Drive" Auto Performance Park, round out the Monorail experience adding fun and adventure to the ride.
The privately funded Las Vegas Monorail system is the conduit between the world-renowned destinations and celebrated attractions of the Las Vegas Strip -- without the hassles of traffic congestion and gridlock. The Monorail includes nine trains with four cars each and runs on a single rail traveling at speeds up to 50 mph. The system is electric and since its launch it has reduced traffic by more than four million automobile trips and improved air quality by reducing carbon monoxide output by up to 135 tons each year.
The Monorail operates Monday through Thursday from 7:00 a.m. to 2:00 a.m. and Friday through Sunday from 7:00 a.m. to 3:00 a.m. Single-ride fare is $5. A two-ride ticket is $9. A 10-ride ticket is $35. A one-day (24-hour unlimited) pass is $15. A three-day (72-hour unlimited) pass is $40.
For more information on the Las Vegas Monorail or where to purchase tickets, call (866) 4-MONORAIL (866-466-6672); visit www.lvmonorail.com; or pick up a Monorail Magazine, available at all Monorail stations and station hotels.