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VEGAS.com Selects kirshenbaum bond and partners west to Develop Integrated Communications Campaign

LAS VEGAS, NEVADA - November 11, 2002. The official Vegas travel Web site, VEGAS.com, announces the selection of kirshenbaum bond & partners west as agency of record to develop a $6.5 million integrated campaign that will initially include TV, print and online creative, as well as media planning and buying. Kbpwest will also implement a variety of guerrilla marketing campaigns and promotions for VEGAS.com in partnership with PJ Inc., VEGAS.com's public relations firm. Both firms were honored last year for creating the best campaigns in the travel industry by HSMAI, the Hotel Sales and Marketing Association International.

According to comScore Media Metrix, VEGAS.com ranks highest in page views among all city sites world-wide, and the third highest in page views per unique users among all e-commerce travel websites. VEGAS.com is part of The Greenspun Media Group, the largest combined publishing and real estate developer in Nevada. VEGAS.com represents the entire Strip and beyond, offering VIP access to the hottest entertainment tickets as well as great deals on Vegas travel including hotel, air, packages, tours, golf and information on activities, dining, spas, gaming and more. Nigel Carr, Managing Partner and General Manager of kbpwest said: "These are very smart people with a lot of energy and influence, and we're very excited about working together. Our travel and technology experience is extensive, with clients like Wyndham Hotels and Cisco, making this an ideal match for both companies."

Howard Lefkowitz, President of VEGAS.com added: "The kbp team impressed us with big ideas that meet the challenge of encapsulating all that VEGAS.com offers. The fun and passion we put into developing the site comes to life in the campaigns they are developing, and will add excitement for our partners and the city as a whole."

The campaign will launch in January with print ads and TV spots to run in Las Vegas, Las Vegas feeder markets and throughout the country.

About www.VEGAS.com
VEGAS.com is the most comprehensive website for the most entertaining city in the world: Vegas. Ranked as the world's No. 1 city travel site by comScore Media Metrix, and one of the world's top 50 travel sites by Alexa, VEGAS.com features nearly all of the city's hotels, shows, restaurants, tours and golf courses in one place. Book online at www.vegas.com or espanol.vegas.com, call 1-800-851-1703 or 1-888-719-4040 in Spanish, or visit one of more than a dozen retail locations at major hotels including the MGM Grand, Mandalay Bay, Paris, Bally's, the Palms and the Stardust. VEGAS.com is the key to finding, planning and reserving at spas, restaurants, entertainment and strip clubs, casinos, attractions nightclubs and events and provides up-to-date and extensive information that enables visitors to effectively plan their entire trip. Located in Henderson, Nevada, VEGAS.com was launched in 1998 and is owned by the Greenspun Family, who has significant interests in the media, communication, real estate and gaming industries. In addition, the family is partners with Cox Communications of Las Vegas and Landmark Communications in a 24-hour local, all-news cable channel.

About the kbp Creative Network
kirshenbaum bond & partners creative network is a privately held, fully integrated communications company founded in 1987. The network has over a half billion in billings, 200 people in San Francisco and New York, and a client base including Target Stores, Wyndham Hotels and Resorts, CitiBank, The Meow Mix Company, The Hartz Mountain Company and more. kbpwest, part of kirshenbaum bond & partners creative network, was founded in August 1997, and has 40 people managing clients as diverse as Cisco, Carvel Ice Cream and BBC America. For more information on kbpwest, please check out www.kbpwest.com

Contact: Pamela Johnston
973-259-0480
pamela@pjinc.net

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