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HSMAI Recognizes Vegas.com with Hospitality Award

(LAS VEGAS, Jan. 27, 2009) -- The Hospitality Sales & Marketing Association International (HSMAI) last evening awarded VEGAS.com with a Bronze Award for its winning advertising campaign entry in the 2008 Adrian Awards Competition.

  • Bronze Award: Advertising Campaign for "The Vegas Experts" TV commercials

HSMAI paid tribute to VEGAS.com during the HSMAI Adrian Awards Gala, a black-tie dinner held on Jan. 26, at the New York Marriott Marquis and attended by more than 700 travel, hospitality and marketing executives.

In "The Vegas Experts," actors playing VEGAS.com employees take center stage as they go about a regular day on the job, needing to know the ins and outs of everything in the city for Vegas visitors. They take their jobs very seriously even though they're in the middle of the hottest parties, backstage at the best shows and working with celebrities, clubs, hotels and more -- collecting information for the VEGAS.com customer who depends on them.

VEGAS.com worked with Vegas-based Stella Productions to produce the TV campaign, directed by Bob Rice of Wild Plum and led by Executive Creative Director Philip Nobert and Creative Director Doug Hentges.

"Our campaign stars the hotels, shows, nightclubs and other tourism properties that make Vegas such an amazing place," said Howard Lefkowitz, President of VEGAS.com. "It's always gratifying to receive recognition, but the campaign's success at promoting and bringing tourists to our city is the real achievement."

The honors were awarded as part of the 2008 HSMAI Adrian Awards Competition, the largest and most prestigious travel event of its kind in the world.

HSMAI is the leading organization of sales and marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry leader in identifying and communicating trends in the hospitality industry while operating as a leading voice for both hospitality and sales and marketing management disciplines.

About VEGAS.com

VEGAS.com is the largest city destination travel website in the world with extensive, constantly updated information and a full range of travel products including hotel rooms, air-hotel packages, show tickets, tours and golf. A state-of-the-art contact center provides customer support, expert information and sales 24 hours a day, 7 days a week, 365 days a year to complement the information on http://www.vegas.com and http://espanol.vegas.com/. VEGAS.com, through its Casino Travel & Tours unit, operates retail and concierge desks at more than 70 locations including the Palms, Paris, Harrah's, Bally's, Mandalay Bay, Excalibur, New York-New York, Luxor and more. The company also offers a variety of excursions including city tours, the Hoover Dam and the Grand Canyon. VEGAS.com is a member of the Greenspun Family of Companies, privately owned and operating in Southern Nevada for more than 60 years.

For more info: Pamela Johnston or Alyssa Miller,
Pamela@pjinc.net or Alyssa@pjinc.net
Tel. (212) 629-8445