Vegas.com Press Releases
Vegas travelers are rewarded
Las Vegas, Nevada - June 16, 2003. Effective immediately, the money you spend shopping anywhere and on anything, from toothpaste to televisions, can earn you high roller status in Vegas, including awesome hotel rooms, tickets to outrageous shows, exclusive front-of-the-line club passes, thrilling helicopter tours and everything and anything sold on VEGAS.com.
The VEGAS.com Reward Program is part of a distinctive Platinum Plus or Preferred Visa® credit card issued through MBNA America Bank, N.A. Cardholders earn a VEGAS.com point for each dollar spent. VEGAS.com is the only citywide reward program that lets cardholders trade points for everything they need for a trip to Vegas - accommodations, flights, car rental, dining, nightclubs, shows, golf and more.
"Everybody wants to be treated like a VIP in Vegas," said Howard Lefkowitz, president of VEGAS.com, the official travel site of the city. "This allows our customers to become Vegas VIPs without the gamble. By making everyday purchases, customers will earn points they can redeem for everything from tickets to sold-out shows to exclusive access throughout the city to travel products to complete their trip. We know how much our customers love Vegas, and we are making it easier to return again and again, with the benefits of the Reward Program."
Unlike other points programs in town, VEGAS.com doesn't tie-in rewards based on how much you spend in the casino, or limit your rewards to a specific hotel property. Weekly trips to the supermarket and gas station charged to the card can easily add up to a night on the town.
"We're pleased to offer a reward program through VEGAS.com that features a complete choice of travel, dining, and entertainment options," said Michael Rhodes, Chief Marketing Officer of MBNA America Bank.
Vegas is one of the country's leading destinations, and is the fastest growing city. The city hosted over 35 million visitors last year - 80% were repeat visitors (Las Vegas Convention and Visitors Authority).
Those individuals interested in carrying a VEGAS.com card and participating in the VEGAS.com Reward Program must be at least 18 years old and reside in the U.S. For more information on the new VEGAS.com Visa® credit card, call 1-866-GET-MBNA and mention priority code EMQ5.
Contact: Pamela Johnston