Las Vegas tourism executives discuss the city's rebound

Travel Weekly
May 11, 2011

By Kenneth Kiesnoski

TW:Does track what sort of traveler is coming to Vegas? Do they represent the full spectrum of consumers? Who is the Vegas traveler? Who's going to your site and researching and booking and doing all those things?

Bingham: It's a wide range of books. We definitely listen to the voice of the customer on a continual basis and look to get them to purchase as much of their trip as they can prior to coming. We're more of a destination-based website, so it's air, hotels, shows, tours and attractions, an all-in-one-shopping-cart purchase. So it's definitely something we have a big focus on, and we have been increasing that focus. As the economy shifted, we had to get back to your core and your books.

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