Press exec: 75 percent of mobile site bookings happen within three days of stay

Mobile Commerce Daily
By Rimma Kats
June 14, 2012

NEW YORK – A executive at the 2012 MMA Forum said that its mobile site is a good revenue channel, with a majority of its bookings happening last minute.

During the "Stuck Inside of Mobile" session, the executive discussed the advancements the company has made since it launched its mobile site in 2011. The session was sponsored by ExactTarget.

"We decided on a mobile site versus an app," said Paul Mello, director of marketing at

"It was a better fit for how customers use our site," he said.

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