VEGAS.com Press

Vegas has a real soft spot for douchebags

AdFreak Blog
Mar. 20, 2008

Posted by Brian Morrissey

Anyone who has spent appreciable time in Las Vegas interacting with other visitors could be forgiven if they returned home to weep for America. Let's say some of the clientele is decidedly déclassé. Vegas.com is even more blunt about it in a promotion centered around the "douchebags" who descend on Sin City. In addition to offering a short "Are you a douchebag?" quiz, it seeks out photos of "douchebaggery" in action for possible use in a future Vegas.com ad. You might want to comb through your shots from the Strip for that pic of the gentleman with the mullet, jean shorts, fanny pack, wifebeater T-shirt and bad tattoos. Send them to douchebag@vegas.com. And props to the creatives who got this idea through to execution. I imagine it will ruffle a few feathers. Via AdPulp, among others.

About VEGAS.com

VEGAS.com is the largest city destination travel website in the world with extensive, constantly updated information and a full range of travel products including hotel rooms, air-hotel packages, show tickets, tours and golf. A state-of-the-art contact center provides customer support, expert information and sales 24 hours a day, 7 days a week, 365 days a year to complement the information on http://www.vegas.com and http://espanol.vegas.com/. VEGAS.com, through its Casino Travel & Tours unit, operates retail and concierge desks at more than 70 locations including the Palms, Paris, Harrah's, Bally's, Mandalay Bay, Excalibur, New York-New York, Luxor and more. The company also offers a variety of excursions including city tours, the Hoover Dam and the Grand Canyon. VEGAS.com is a member of the Greenspun Family of Companies, privately owned and operating in Southern Nevada for more than 60 years.