"VEGAS.com is one of the most fun places I've worked - and I've run the gamut from college campus coffee shop to East Coast
research firm to Silicon Valley start-up. There aren't many places that can claim regular celebrity office visits (including
Wayne Newton, the cast of Cirque du Soleil, and Chippendales) as a company perk. Career-wise, this is a great place. VEGAS.com
is experiencing tremendous growth, where multiple large deals with company-wide ramifications are announced together at staff
meetings. Everyone at VEGAS.com excels at being flexible and reacting quickly to the market environment and company priorities
as they evolve. The benefit of working in such a fast-paced environment is that there are many opportunities for professional
growth -where those with initiative can take on critical roles and really shine."
Mamie Senior Product Manager
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We are looking for an Internet Marketing Manager to plan, direct, and manage internet marketing campaigns and partnerships.
Essential Job Functions:
Plan and execute online marketing efforts, specifically in regards to search engine marketing campaigns, search engine optimization,
affiliate marketing and internet banner advertising.
Responsible for developing creative briefs, directing new creative generation with Creative staff, and executes and trafficking
campaign creatives to media companies.
Continually monitor, evaluate and optimize the efficacy of online campaigns and partnerships
Influence conversion through messaging, promotion, and landing page optimization; maintain consistent branding across all
Communicates with media vendors, maintaining strong relationships, on ongoing Web-based campaigns providing updates and information
and constantly reviews the marketplace for new online opportunities.
Evaluates market reactions to advertising programs, merchandising policy, and product packaging and formulation to ensure
the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions.
Manage tracking, reporting and analysis of marketing campaigns and programs with web analytics software and 3rd party ad serving tools; provide management reports and insight as needed.
The ideal candidate will have the following experience and qualifications:
Bachelor’s degree in Business, Advertising or Marketing or equivalent work experience.
Previous experience with search engine optimization (SEO) methods.
Strong analytical skills and ability to draw conclusions and determine strategies based on data.
Proficiency in and experience with Microsoft Office software, particularly Excel, web browsers
Previous experience with Google Adwords and web analytics such as CoreMetrics, Google Analytics or Omniture
Previous experience with Bid Management systems such as Kenshoo or Marin
The successful candidate will thrive in a dynamic and fast paced environment where creativity and new ideas are encouraged.
If you think you have what it takes to be on our growing team, please send your resume using the link below with “Internet
Marketing” in the subject line.